Promo CDs?

NWN PROD · Joined: 10 May 2006 Posts: 13633 Location: SF Bay Area

To Label people,

Do you think it's worth the time and money to press up 1000 promo CDs to send out to magazines and radio stations? It almost seems like an exercise in wasting money and reducing sales for the real product. I was thinking about making promos for the upcoming Nocturnal Graves full length and maybe the Ignivomous recordings on one promo CD.
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Guest · Posted: Thu Aug 30, 2007 5:39 pm Post subject:

As a label, I think it's a waste of money...

If you press 1000 copies of a regular CD just save 50 or so for promotional purposes... you can mark them as promo with a holepunch on insert or a PROMO sticker on cover... I don't think there's much more than 50 realiable media / business contacts worldwide.

For bands it may work, a factory printed demo CD with a slim cardboard cover looks very better than a cheap CD-r. It also gives that "professional" appeal to the band for the label or zine that receives it for evaluation or a review...

Guest · Posted: Thu Aug 30, 2007 5:41 pm Post subject:

There was a promo CD made by HHR and another label some months ago that seemed to be a good idea...

It was something like a compilation CD with 20 songs or so on it....

This is a better idea than putting just one or two bands on a promo CD.

Blackmetalhed213 · Joined: 20 Aug 2006 Posts: 137 Location: IL

NWN PROD · Joined: 10 May 2006 Posts: 13633 Location: SF Bay Area

It is mostly to help the band with self-promotion. It will most likely not generate orders, but it should help with setting up tours etc if more people hear the band.

Of course it will not hurt to gain more customers since I want to release so much more stuff before I die. The money has to come from somewhere...
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The only email I have access to is nwnprod (at) gmail (dot) com. I do not have access to my old Yahoo addresses.

Guest · Posted: Thu Aug 30, 2007 9:09 pm Post subject:

Yosuke, I think sending out 1000 promos (that is a pro-pressed promo with the entire contents of the original recording) is a waste of time and money. I can understand if you send, say, 50 promos out to zines for promotion, but if you're sending them to labels or whatever to see if they want to carry your disc why not just send them a disc containing a few songs instead? That's how labels/bands used to do promos back in the good old days.

NWN PROD · Joined: 10 May 2006 Posts: 13633 Location: SF Bay Area

Actually most labels back in the day sent out actual LPs.
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The only email I have access to is nwnprod (at) gmail (dot) com. I do not have access to my old Yahoo addresses.

Azmoth · Joined: 27 Aug 2007 Posts: 746

I had an advert from a french pressing plant to make 200 promo Cds in card cover. That's quite cheap and enough if you want to send out promos to stores, radio or big distributors.

And you will have some delight in seeing you promos sold on 2nd hand at normal price, or in disc conventions, sellers telling that it's a gift, okay but they can sell a gift after all, or that it's rarer than normal edition because promos cds are printed in a shorter run...

minge-eater · Posted: Fri Aug 31, 2007 12:58 am Post subject:

in this modern age of internet , wny need promo cds . Just set up some mp3s on this site . The zines etc can check out and hear your future releases , see the art work . No need to pay for any postage,cd promo cd press or any thing.

Just send an email and let them check everything out online.
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avrlabel · Joined: 24 Jul 2007 Posts: 3340

I think that 100 promo cd are enough..but only to send to printed zines.

Mutta · Joined: 30 Dec 2006 Posts: 262 Location: Sweden

Isnt nocturnal graves already going to do promos for the new album ?
thats what i read on their site ...

Nocturnal Deathstrike · Joined: 05 Jun 2006 Posts: 2208

avrlabel · Joined: 24 Jul 2007 Posts: 3340

I think that on mails with mp3 stuff isnt worthy to reply.

minge-eater · Posted: Fri Aug 31, 2007 5:36 am Post subject:

its only because most these zines want free cds , nothing to do with much else, All the real zines paid for copies of my release . I can understand a distrobutor wanting to see the real thing, but then a promo isnt the real thing.

Its just a case of if we dont get free stuff we wont promote. Its a bad habit from greedy fan/zines
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Metal Archives is the place legends are born.

TRUE KVNT
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1349 · Joined: 31 Jan 2007 Posts: 646 Location: Texas

I know you don't like the idea of it, but a myspace would do good.

I know ajna and hells headbangers has one.