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TheUnborn
Joined: 25 Jul 2007
Posts: 2120
Location: Akershus, Norway
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 Posted: Sat May 12, 2012 6:27 pm Post subject: Ads and flyers. |
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When I read zines, there is always a big flow of adverts in them, promoting the latest bestial og trve epic records.
But in all honesty, is there any real reason to promote releases/gigs/whatever in zines anymore?
Sure, there are a lot of good looking ads out there, but by the time you read them, the releases have been out for
two months++ already/or you've already been informed by it on the forums you usually use.
I mean; Is there really a demand for these advertisements, or is it just a way of income for magazines?
I honestly can't remember the last time I bought a metalrecord by the help of an ad or flyer in the past 12 years. |
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Astaroth
Joined: 05 Oct 2007
Posts: 1306
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| Posted: Sat May 12, 2012 11:41 pm Post subject: |
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I never charged labels for ad space nor cared if they influenced readers to purchase releases.
From experience, not many labels give a shit about ads in zines anymore.
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Weltering in Blood
Joined: 24 May 2011
Posts: 1600
Location: Sweden via Glasgow
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| Posted: Sun May 13, 2012 1:10 am Post subject: |
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| Astaroth wrote: | I never charged labels for ad space nor cared if they influenced readers to purchase releases.
From experience, not many labels give a shit about ads in zines anymore. |
True. Zines aren't the lifeblood of the underground anymore sadly and labels and even bands don't really need them as such. |
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morbidhate
Joined: 11 Jul 2010
Posts: 147
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| Posted: Sun May 13, 2012 4:35 am Post subject: |
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| Weltering in Blood wrote: | | Astaroth wrote: | I never charged labels for ad space nor cared if they influenced readers to purchase releases.
From experience, not many labels give a shit about ads in zines anymore. |
True. Zines aren't the lifeblood of the underground anymore sadly and labels and even bands don't really need them as such. |
Mainstream mags like Terrorizer need adverts to survive, yet strangely record labels don't really need them anymore. People like us on messageboards do all their advertising and hyping for them now, hahah.
I guess it's more a case of 'we'll pay you for some adverts, so in order to keep your mag from going bankrupt, give us good reviews and interviews or we'll stop advertising'. |
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holy ghost
Joined: 16 Jan 2011
Posts: 4085
Location: I thought I had mono for an entire year, turns out I was just really bored...
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| Posted: Sun May 13, 2012 4:45 am Post subject: |
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I'm always amazed by HHR especially when I get a package from them, and it's stuffed with a dozen glossy ads - I think they're well done and kind of cool, but I don't really send out too many packages these days and they wind up getting recycled....
I think forums do a lot of the work, but I bet the promotional effect of Decibel/Terrorizer helps labels like Relapse, Earache and Metal Blade move a lot of fucking units to people not as hip or in the know as us.... |
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Mz412
Joined: 07 May 2007
Posts: 2564
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| Posted: Sun May 13, 2012 4:45 am Post subject: |
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| Quote: | | I guess it's more a case of 'we'll pay you for some adverts, so in order to keep your mag from going bankrupt, give us good reviews and interviews or we'll stop advertising'. |
This were actually Normal with any Bigger Zine before Internet, since the Adverts were really Expensive. You can calculat some Thousand €€ for a DinA4 Advert + Interview, so has nothing to do with underground in my opinion. Adverts were queit Useful if you can't get any Information, but in Times with Free Sampler, Free Download, Web Mags, Labels with Freestreams its Money you can Spare. Other if ou want to make a Bigger Label, there you need Adverts today like in the Past but these are morely in the Thousands of Euro Calculation than in some Underground (Web) Zines
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Demoniarch
Joined: 12 Mar 2008
Posts: 4635
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| Posted: Sun May 13, 2012 6:12 am Post subject: |
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| morbidhate wrote: |
I guess it's more a case of 'we'll pay you for some adverts, so in order to keep your mag from going bankrupt, give us good reviews and interviews or we'll stop advertising'. |
That would explain why so many albums are between 7 and 9 out of 10 all the time. ...like literally all the time.  |
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morbidhate
Joined: 11 Jul 2010
Posts: 147
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| Posted: Sun May 13, 2012 7:53 am Post subject: |
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| Demoniarch wrote: | | morbidhate wrote: |
I guess it's more a case of 'we'll pay you for some adverts, so in order to keep your mag from going bankrupt, give us good reviews and interviews or we'll stop advertising'. |
That would explain why so many albums are between 7 and 9 out of 10 all the time. ...like literally all the time. |
Yep. Must suck to be a reviewer and to get told by the editor "this one gets at least 8/10" |
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Nocturnal Deathstrike
Joined: 05 Jun 2006
Posts: 2208
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Mz412
Joined: 07 May 2007
Posts: 2564
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| Posted: Sun May 13, 2012 9:14 am Post subject: |
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In germany i send them also within the Stuff, but Overseas often are to Problematic with weight for that, too 
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In Solitude
Joined: 10 Sep 2008
Posts: 2906
Location: Seattle
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| Posted: Sun May 13, 2012 10:11 am Post subject: |
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I still search and discover zines/CD/tapes etc. from zine reviews or ads. If someone put their effort into making a paper zine/flyer and especially if it catches my eye, it is more likely to influence me than a random internet site or ad.
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Doom-Mantia
Joined: 31 Jan 2011
Posts: 1831
Location: Tulsa, OK, USA
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| Posted: Sun May 13, 2012 10:12 am Post subject: |
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| holy ghost wrote: | | I'm always amazed by HHR especially when I get a package from them, and it's stuffed with a dozen glossy ads - I think they're well done and kind of cool, but I don't really send out too many packages these days and they wind up getting recycled.... |
be prepared to open your LPs i sold you, haha. you might find a lot of these fliers stuff into there.
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N.
Joined: 05 Jun 2011
Posts: 1059
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| Posted: Sun May 13, 2012 1:03 pm Post subject: |
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I've thought of this same issue myself. Some years back when I was trading with people I would put flyers in the package, because I always had a ton of them and extras, now in this internet age it doesn't really seem necessary, and sometimes you even get a flyer of an album you just got in the package, so there's nothing to do with it if you're not a trader. However sometimes getting flyers can be interesting, you can find out about obscure/underground labels online that you had no idea about, for example recently I discovered Skullfucking Records, it's some small label from Canada and they have cheap prices on their items.
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GHOAT
Joined: 26 May 2008
Posts: 2248
Location: Valdosta/Atlanta, GA
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| Posted: Sun May 13, 2012 4:08 pm Post subject: |
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| morbidhate wrote: | | Demoniarch wrote: | | morbidhate wrote: |
I guess it's more a case of 'we'll pay you for some adverts, so in order to keep your mag from going bankrupt, give us good reviews and interviews or we'll stop advertising'. |
That would explain why so many albums are between 7 and 9 out of 10 all the time. ...like literally all the time. |
Yep. Must suck to be a reviewer and to get told by the editor "this one gets at least 8/10" |
I've been writing for various publications for almost 10 years and never once been told this. I've even reviewed bands that have huge features in the magazine and given them a low score.
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Cross of Donar
Joined: 20 Jan 2008
Posts: 586
Location: Yes
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| Posted: Mon May 14, 2012 1:49 am Post subject: |
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Advertising in a zine is just a way to buy interviews. So in other words: not relevant. If you need to BUY exposure for your own band, haha.
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